Carnival Cruise Lines will rebrand its eight Fantasy-class ships by introducing an updated version of each ship's name on the vessel's hull, as well as in various marketing and collateral materials. The rebranding is in conjunction with the recently announced $250 million "Evolutions of Fun" ship refurbishment program. As each ship goes into drydock for refurbishment, the name "Carnival" and the company's logo will be combined with the vessel's name. "The names of the majority of Carnival's ships that entered service starting in the latter 1990s begin with ‘Carnival,' and those ships have become synonymous with expansive, high-quality amenities and features," said Bob Dickinson, Carnival president and CEO. "As each of our Fantasy-class ships undergoes transformation to incorporate the wide-ranging enhancements under the Evolutions of Fun initiative, it is only fitting that those vessels be rebranded to better align them with our other ships."
All marketing materials going forward will feature the new ship names Carnival Fantasy, Carnival Ecstasy, Carnival Sensation, Carnival Fascination, Carnival Imagination, Carnival Inspiration, Carnival Paradise and Carnival Elation. As each ship goes into drydock to receive the Evolutions of Fun upgrades, signage on the ships' bow, stern and upper deck areas will be modified. Among the planned Evolutions of Fun enhancements are expansive children's water parks, a new design style and features for the pool areas, and the creation of the Serenity adults-only deck area. Also being phased in and already in place on some ships are remodeled staterooms and suites, including new bathrooms, flat-screen televisions in staterooms and some public areas, atrium lobby bars, updated sound and lighting systems in various lounges and clubs, coffee bars, nine-hole miniature golf courses, new art and photo galleries, New York-style delis in the Lido restaurants, and purpose-built conference facilities. By 2009, upgrades to the entire Fantasy class will be completed. For additional information on the Evolutions of Fun initiative, visit www.carnival.com/evolutions. For more information, call 800-327-9501 or www.bookccl.com.
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About the author: Eric Lam is a Cruise Consultant of Best Cruise Spot LLC, www.bestcruisespot.com
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