Royal Caribbean International is creating the cruise industry's first Teen Advisory Board. By involving teens in the programming development process, the cruise line wants to provide a more enjoyable vacation experience for teens. The Teen Advisory Board will be on hand to introduce recommendations already implemented aboard the line's new Liberty of the Seas when it debuts in New York on May 4. The enhancements will subsequently be rolled out fleetwide. New teen ice-breakers will include musical instruments onboard for jam sessions and two themed entertainment experiences. Dance Dance Revolution and competitive Nintendo Wii video gaming will be incorporated into the teen program. Teen-only dining will be available in the Windjammer Café. Also, a new 4,000-foot-long zipline will be added on Labadee, Haiti, where teens can soar 200 feet above the tropical landscape.
"Teens are more travel-savvy than their parents were at their age and they actively participate in the planning of the family vacation," said Alice Norsworthy, senior vice president-marketing for Royal Caribbean. The Teen Advisory Board grew out of a study commissioned by the line to analyze teens' vacation travel practices and preferences. Conducted in conjunction with Stone Mantel, a consultancy firm, the study revealed teens want to explore the world, experience cultures and try new activities. Based on the research and recommendations from the Teen Advisory Board, Royal Caribbean will continue to evolve the teen cruise experience and plans to unveil major enhancements in the following months. The research study began in September 2006 and involved observational studies and field surveys throughout major U.S. cities. This was followed by the formation of a series of targeted "friendship groups" comprised of 36 teens age 15 to 17. Finally, 10 teens -- determined to be "influencers" among their peers, including a practicing journalist and two whose parents are travel agents -- were selected to join the Royal Caribbean Teen Advisory Board. The board convened regularly onboard or through virtual meetings on online bulletin boards. For more information, call 800-327-2056 or visit to http://www.cruisingpower.com/.
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About the author: Eric Lam is a Cruise Consultant of Best Cruise Spot LLC, www.bestcruisespot.com
For more information, please contact eric@bestcruisespot.com or (866) 277-8618.
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